01
Distributor Management System
Run the channel network across partners, inventory, orders, billing, collections, returns and commercial controls.
Partner master & hierarchyPrimary & secondary salesInventory & warehouseBilling & collections
Features · Built for the Built World
One operating layer for the way your industry actually works.
KaariWorks connects the commercial, operational and engagement functions that run building materials, interiors and furniture businesses — across distribution, field sales, projects, commerce, fulfilment, finance and service.
DMSSFAOMSLoyaltyPIMPricingSchemesTargetsCreditMarketingServiceAI
The platform
Native capabilities. Connected systems. One business context.
KaariWorks is not just a collection of modules. Its advantage comes from sharing customer, partner, project, product, commercial, order, inventory and service context across the functions that normally operate separately.
Existing systems
ERP · CRM · SAP · DMS · SFA · WMS · Finance · Commerce · Payments · Communication · Data
KaariWorks
Connect · contextualise · orchestrate · automate · assist · learn
All important capabilities
Every critical function. One connected context.
From the dealer counter to the project site, from product discovery to collections, from influencer engagement to warranty — KaariWorks covers the operating motions that make the built-world industry different.
Distributor Management SystemSales Force AutomationOrder ManagementLoyaltyProduct Information ManagementCatalogue & Price ManagementSchemes & OffersTarget & AchievementCredit ManagementMarketing & EngagementQR Code ManagementWarranty & Returns ManagementHelp DeskMultilingualIntegrations
02
Sales Force Automation
Turn field activity into structured execution across dealers, distributors, influencers, projects and sites.
Attendance & geo-fencingBeat & visit planningDealer & distributor visitsInfluencer & project visits
03
Order Management
Bring orders from offline and digital channels into one orchestration layer and drive every order line to fulfilment.
Multi-source order captureAuto-split by BU/category/warehousePrice, scheme, credit & stock validationAllocation & fulfilment routing
04
Loyalty
Build measurable loyalty across dealers, distributors and the people who influence what gets specified, purchased and recommended.
Partner & influencer enrolmentPoints, slabs & earning rulesQR & invoice-based earningRewards, wallets & redemption
05
Product Information Management
Create one governed product truth across SKUs, variants, attributes, technical data, documents, media and channels.
SKU & variant masterCategory & attribute hierarchyTechnical specificationsDatasheets, certificates & manuals
06
Catalogue & Price Management
Manage product visibility and commercial truth for different customers, partners, geographies, channels, projects and quantities.
Audience-specific cataloguesMultiple price listsCustomer & partner pricingProject & negotiated pricing
07
Schemes & Offers
Design, qualify, apply and settle primary and secondary schemes with clear eligibility, slabs, priorities and liabilities.
Primary & secondary schemesPartner/geography/BU eligibilityProduct, quantity & period rulesSlabs, rebates & free goods
08
Target & Achievement
Cascade targets through the organisation and channel, then continuously measure, forecast and rebalance performance.
Corporate → BU → territory → team → partnerRevenue & volume targetsProduct/category mixGeography, channel & project targets
09
Credit Management
Make live credit decisions using brand-wise exposure, BU limits, outstanding, overdue, open orders and approval context.
Brand-wise & BU-wise limitsLive exposure & commitmentsOrder-time credit checksT1/T2/T3 approval hierarchy
10
Marketing & Engagement
Engage the right persona with the right product, message and offer across geography, BU, behaviour and lifecycle.
Persona-based audiencesGeography & BU targetingProduct/category campaignsProject & application journeys
11
QR Code Management
Make every product-level QR code a connected touchpoint for loyalty, authentication, traceability, campaigns and service.
Bulk QR generationSKU/batch/pack assignmentAuthentication & duplicate controlLoyalty & reward triggers
12
Warranty & Returns Management
Understand what happened from product, batch and invoice through delivery, installation, claim, resolution and recovery.
Claim & return captureSKU/serial/batch traceabilityInvoice & delivery linkageEvidence, photos & inspection
13
Help Desk
Support partners, customers and internal teams with conversations, tickets, SLA, escalation and human-in-the-loop AI.
Omnichannel conversationsTicketing & categorisationOrder/product/project contextAI response assistance
14
Multilingual
Make digital adoption independent of English so partners and field users can consume information and operate workflows in their preferred language.
Local-language UILocalised product & scheme contentMultilingual AI queriesWhatsApp in local language
15
Integrations
Connect the systems already running the business and let KaariWorks provide shared context, orchestration and intelligence around them.
ERP & FinanceCRMDMS / SFA / LoyaltyCommerce & Marketplaces
Distributor Management System
Run the channel network across partners, inventory, orders, billing, collections, returns and commercial controls.
DMS
Partner master & hierarchy
Profiles, territories, relationships, channel roles and operational status.
Primary & secondary sales
Capture and track brand-to-channel and downstream movement.
Inventory & warehouse
Stock visibility, allocation, reservation, transfer and fulfilment readiness.
Billing & collections
Invoices, receipts, outstanding, ageing and payment follow-up.
Returns & claims
Return requests, adjustments, credit notes and recovery workflows.
Schemes & commercial controls
Apply pricing, schemes and transaction rules without offline reconciliation.
ORDER
Start
VALIDATE
Rules · Context
FULFIL
Execute
SETTLE
Complete
KaariWorks intelligence — Ask about distributor performance, stock risk, outstanding, order patterns and exceptions — then move from visibility to action.
Sales Force Automation
Turn field activity into structured execution across dealers, distributors, influencers, projects and sites.
SFA
Attendance & geo-fencing
Capture field attendance and location-aware check-in/check-out.
Beat & visit planning
Plan territories, beats, priorities, visits and follow-ups.
Dealer & distributor visits
Capture stock, orders, displays, schemes, issues and actions.
Influencer & project visits
Track contractors, carpenters, electricians, plumbers, fabricators, architects and designers around projects.
Order & lead capture
Create demand using live catalogue, pricing, schemes and availability.
Tasks, follow-ups & insights
Convert field observations into actions, opportunities and management intelligence.
PLAN
Start
VISIT
Rules · Context
CAPTURE
Execute
FOLLOW
Complete
KaariWorks intelligence — Surface the next-best visit, partner opportunity, follow-up or field exception using the context captured across the network.
Order Management
Bring orders from offline and digital channels into one orchestration layer and drive every order line to fulfilment.
OMS
Multi-source order capture
Partners, sales teams, web, B2B commerce, marketplaces, WhatsApp and other channels.
Auto-split by BU/category/warehouse
Split one commercial order into executable fulfilment orders.
Price, scheme, credit & stock validation
Validate every order against live commercial and operational rules.
Allocation & fulfilment routing
Choose warehouse and fulfilment path based on business rules.
Approval & exception loops
Handle modifications, approvals, partial fulfilment and commercial exceptions.
Invoice, payment & collection visibility
Carry order status through delivery, invoice, payment and collection.
CAPTURE
Start
ORCHESTRATE
Rules · Context
FULFIL
Execute
CLOSE
Complete
Loyalty
Build measurable loyalty across dealers, distributors and the people who influence what gets specified, purchased and recommended.
LOY
Partner & influencer enrolment
Onboard dealers, distributors and trade influencers with configurable eligibility.
Points, slabs & earning rules
Reward purchases, products, volumes, behaviours or campaigns.
QR & invoice-based earning
Support product-code and transaction-based earning.
Rewards, wallets & redemption
Manage catalogues, wallets, redemption and fulfilment.
Tiers, contests & gamification
Create levels, milestones, leaderboards and targeted contests.
Project-linked influencer loyalty
Connect influencers and recommendations to project and product context.
KaariWorks intelligence — Identify inactive partners, high-potential influencers, unusual earning patterns and opportunities for targeted engagement.
Product Information Management
Create one governed product truth across SKUs, variants, attributes, technical data, documents, media and channels.
PIM
SKU & variant master
Products, SKUs, variants, packs, units and category hierarchy.
Category & attribute hierarchy
Govern category-specific attributes and product relationships.
Technical specifications
Dimensions, material, application, performance and technical properties.
Datasheets, certificates & manuals
Keep supporting product documentation accessible and governed.
Images, drawings & media
Manage channel-ready visual and technical assets.
Governance, approval & versioning
Control ownership, completeness, approval and change history.
Catalogue & Price Management
Manage product visibility and commercial truth for different customers, partners, geographies, channels, projects and quantities.
₹
Audience-specific catalogues
Control which products and variants each audience can see.
Multiple price lists
Manage customer, partner, geography, channel, project and quantity-based prices.
Customer & partner pricing
Apply account-specific commercial terms.
Project & negotiated pricing
Support negotiated project or one-off prices without corrupting standard masters.
Validity, tax, freight & terms
Keep the full commercial context attached to the effective price.
Transaction-time effective pricing
Resolve the applicable price when the transaction happens.
DEFINE
Start
SEGMENT
Rules · Context
PRICE
Execute
APPLY
Complete
Schemes & Offers
Design, qualify, apply and settle primary and secondary schemes with clear eligibility, slabs, priorities and liabilities.
%
Primary & secondary schemes
Support brand-to-channel and downstream movement objectives.
Partner/geography/BU eligibility
Control who qualifies and where the scheme applies.
Product, quantity & period rules
Create precise eligibility conditions.
Slabs, rebates & free goods
Support value, volume, percentage and non-cash benefit structures.
Priority & stacking logic
Resolve multiple qualifying schemes consistently.
Claims, settlement & liability
Track earned, claimed, settled and financially committed benefits.
DESIGN
Start
QUALIFY
Rules · Context
APPLY
Execute
SETTLE
Complete
Target & Achievement
Cascade targets through the organisation and channel, then continuously measure, forecast and rebalance performance.
T
Corporate → BU → territory → team → partner
Cascade goals through the business and channel hierarchy.
Revenue & volume targets
Track the measures that drive commercial performance.
Product/category mix
Set and monitor portfolio objectives.
Geography, channel & project targets
Make targets relevant to where and how business happens.
Achievement & gap analysis
See actuals against plan and identify structural risk.
Forecasting & reallocation
Use current performance and pipeline to adjust future allocation.
KaariWorks intelligence — Forecast likely achievement, identify gaps and recommend where management attention or target reallocation can have the highest impact.
Credit Management
Make live credit decisions using brand-wise exposure, BU limits, outstanding, overdue, open orders and approval context.
CR
Brand-wise & BU-wise limits
Manage exposure independently where commercial responsibility differs.
Live exposure & commitments
Consider outstanding, overdue, open orders and current commitments.
Order-time credit checks
Evaluate credit before an order proceeds into fulfilment.
T1/T2/T3 approval hierarchy
Route exceptions through configurable approval levels.
Temporary or conditional release
Support partial release, extension and conditional approval.
Advance payment & partial release
Use commercial conditions to unblock viable transactions.
Audit trail for sales & finance
Keep rationale, approver and decision history visible.
CALCULATE
Start
CHECK
Rules · Context
DECIDE
Execute
EXECUTE
Complete
Marketing & Engagement
Engage the right persona with the right product, message and offer across geography, BU, behaviour and lifecycle.
M
Persona-based audiences
Target dealers, distributors, contractors, trades, designers, architects and customers.
Geography & BU targeting
Run region, territory, city, PIN or business-unit campaigns.
Product/category campaigns
Drive launches, cross-sell, upsell and application-specific engagement.
Project & application journeys
Engage based on project stage, need and product context.
WhatsApp & email
Deliver relevant communication with two-way responses.
Two-way AI + human handover
Let AI handle routine conversations and route the right situations to people.
QR Code Management
Make every product-level QR code a connected touchpoint for loyalty, authentication, traceability, campaigns and service.
QR
Bulk QR generation
Generate unique codes for products, packs, batches, campaigns or programmes.
SKU/batch/pack assignment
Associate physical codes with product and supply-chain context.
Authentication & duplicate control
Validate scans and prevent invalid or repeated claims.
Loyalty & reward triggers
Turn verified scans into earning and engagement events.
Product registration & engagement
Open registration, product information, support or offers.
Scan analytics & traceability
Understand where, when and how product interactions happen.
Warranty & Returns Management
Understand what happened from product, batch and invoice through delivery, installation, claim, resolution and recovery.
W
Claim & return capture
Capture customer, dealer, distributor, project or service-originated cases.
SKU/serial/batch traceability
Connect claims to the exact product context.
Invoice & delivery linkage
Reconstruct the commercial and logistics history.
Evidence, photos & inspection
Collect site evidence and technical findings.
Responsibility determination
Separate manufacturing, transit, handling, installation and site-condition causes.
Repair, replacement, credit or refund
Execute governed resolutions.
Supplier/transporter/insurance recovery
Track downstream financial recovery and root causes.
CAPTURE
Start
IDENTIFY
Rules · Context
INSPECT
Execute
RESOLVE
Complete
RECOVER
Complete
Help Desk
Support partners, customers and internal teams with conversations, tickets, SLA, escalation and human-in-the-loop AI.
HD
Omnichannel conversations
Bring web, WhatsApp and supported communication channels into one context.
Ticketing & categorisation
Classify by customer, partner, order, product, project, issue and priority.
Order/product/project context
Give service teams the records needed to answer without repeated discovery.
AI response assistance
Draft useful responses using connected product, order and policy context.
Human escalation & approvals
Route judgement-heavy cases to the right people.
SLA, CSAT & service analytics
Track response, resolution, escalation and satisfaction.
KaariWorks intelligence — Use connected customer, partner, order, product and transaction context to assist responses and escalate only when human judgement is needed.
Multilingual
Make digital adoption independent of English so partners and field users can consume information and operate workflows in their preferred language.
A
Local-language UI
Make navigation and workflows accessible in supported local languages.
Localised product & scheme content
Present product, offers, training and notifications in the user's language.
Multilingual AI queries
Let users ask business questions naturally.
WhatsApp in local language
Extend digital workflows into a familiar communication channel.
Intent-aware AI responses
Interpret business intent rather than only translating words.
Operate workflows, not just read content
Make ordering, support, loyalty and discovery usable end-to-end.
CHOOSE
Start
CONSUME
Rules · Context
ASK
Execute
OPERATE
Complete
Integrations
Connect the systems already running the business and let KaariWorks provide shared context, orchestration and intelligence around them.
↔
ERP & Finance
SAP, Oracle, Microsoft Dynamics, Tally, accounting and finance systems.
CRM
Connect customer, lead, opportunity and account context.
DMS / SFA / Loyalty
Bring specialist systems into shared operating context.
Commerce & Marketplaces
Connect online storefronts, B2B commerce and marketplace channels.
Payments
Connect payment gateways and transaction status.
Logistics & Supply Chain
Connect warehouse, shipment, delivery and fulfilment systems.
Communication
Connect WhatsApp, email, messaging and notification infrastructure.
Custom systems & data
APIs, webhooks, events, files, SFTP, Excel and custom adapters.
CONNECT
Start
MAP
Rules · Context
SYNC
Execute
ORCHESTRATE
Complete
How it all comes together
Modules are the surface. Shared context is the advantage.
KaariWorks connects the entities that matter in the built world — people, partners, projects, products, prices, orders, inventory, payments and service — so every capability can operate with the same business context.
PeopleCustomers · Dealers · Distributors · Sales · Influencers · Service teams
CommercialPrices · Schemes · Credit · Targets · Loyalty · Campaigns
ProductSKU · Variant · Category · Attributes · Documents · Media
KaariWorks AIShared industry context + orchestration + native capabilities + connected systems
Understand → Act — Recommend · Trigger · Answer · Escalate · Automate
ExecutionOrders · Inventory · Fulfilment · Delivery · Invoice · Collections
ExperienceWeb · Mobile · WhatsApp · Email · Local language · Partner channels
ServiceHelp Desk · Warranty · Returns · Claims · Feedback · Knowledge
The connected journey
Lead to Cash — and beyond.
LEAD
Customer · Project
INFLUENCE
People · Specification
QUOTE
Catalogue · Price · Scheme
ORDER
OMS · Credit · Stock
FULFIL
Warehouse · Delivery
CASH
Invoice · Collection
SUPPORT
Help Desk · Warranty
REPEAT
Loyalty · Engagement
The outcome
Less fragmentation. More business context.
Start with the function creating the biggest operational gap. Connect the systems around it. Then progressively bring the journey together.
One context
Customer, partner, project, product and transaction context across functions.
One journey
Connect lead, influence, order, fulfilment, cash and service.
One operating layer
Use native capabilities where needed and connect existing systems where they work.
One intelligent interface
Let people ask, understand and act through AI-assisted workflows.
KaariWorks
Start with one function. Connect the whole journey.
You do not need to replace everything on day one. Start where the operational gap is largest, connect the systems around it, and progressively build one intelligent operating environment for the built world.