Static schemes
One promotion is published broadly and the field team, channel partner or customer has to figure out eligibility, thresholds and benefits manually.
- ✓Broad targeting
- ✓Manual checks
- ✓Missed benefits
- ✓Low visibility
- ✓Late intervention
Schemes & Offer Management · Built for the Built World
Right offer. Right market. Right moment.
KaariWorks manages primary and secondary schemes around the way building-material, construction and interior brands actually sell — by business unit, product category, audience, geography and time, with intelligent nudges while the customer or partner is shopping.
Time-aware · Campaigns and periodsAudience-aware · Partner · Trade · CustomerContext-aware · BU · Product · Geography · Cart
Why Offer Management is Different
A scheme is not just a discount.
In the built-world ecosystem, the right offer depends on who is buying, what is being bought, through which business unit, in which market and at what point in the selling cycle. KaariWorks brings those variables into one configurable offer engine.
Context-aware offers
Define scheme logic using time, target audience, BU, category, geography and transaction context — then apply or surface the right benefit at the right moment.
- ✓Dynamic rules
- ✓Precise targeting
- ✓Real-time eligibility
- ✓Shopping nudges
- ✓Controlled benefits
Core Capabilities
One offer engine for every commercial condition.
Keep the feature set focused around the dimensions that materially change scheme eligibility and offer relevance.
Time-Series Offers
Plan schemes by date, season, month, campaign period, launch window, festival or time-bound commercial objective.
Target Audience
Target dealers, distributors, retailers, contractors, carpenters, electricians, fabricators, designers, builders, sales teams or customer cohorts.
Business Unit Rules
Different BUs can run different schemes, budgets, eligibility criteria, approval paths and benefit structures under the same brand.
Product Category & SKU
Target categories, SKUs, premium ranges, bundles, combinations, quantity slabs, new launches or focus products.
Geographical Targeting
Apply schemes by region, state, city, territory, PIN code or configured market cluster to reflect local commercial strategy.
Shopping Nudges
Surface relevant offers while a partner or customer is browsing, building a cart or crossing a threshold — before the sale is complete.
Primary Schemes
Manage brand-to-distributor or primary sales schemes with slabs, targets, quantities, periods, incentives and commercial benefits.
Secondary Schemes
Drive distributor-to-dealer, retailer or trade movement with sell-out, purchase, activation, product-mix and milestone schemes.
Offer Stacking & Priority
Define whether offers stack, which rule wins, how benefits combine and what takes precedence when multiple schemes are eligible.
Performance & Liability
Track redemption, scheme cost, target achievement, benefit liability, category performance and incremental sales impact.
Rule-Based Eligibility
Combine audience, geography, BU, product, quantity, value, period and channel conditions into a single eligibility decision.
Primary + Secondary
Different journeys. One scheme engine.
Manage primary and secondary incentives separately while keeping the same governance, rules framework and visibility across the brand.
Manage primary and secondary incentives separately while keeping the same governance, rules framework and visibility across the brand.
Hyperlocal Offer Management
One brand. Different market conditions.
Local commercial strategy can be built into the scheme itself rather than managed through separate spreadsheets and circulars.
Local commercial strategy can be built into the scheme itself rather than managed through separate spreadsheets and circulars.
Scheme Lifecycle
Plan it. Activate it. Measure it.
One workflow from commercial planning to live execution and post-campaign understanding.
One workflow from commercial planning to live execution and post-campaign understanding.
Connected Commercial Stack
The offer engine works across the selling journey.
Connect schemes to the applications that create demand, capture transactions and surface customer or channel context.
Connected systems
CRM / LeadsSFADMSOMSB2B CommercePIMLoyaltyERP / SAPPricing EngineInventory / ATPPartner AppRetailer / Trade AppProject / Site DataFinance / ClaimsAPIs
Questions
Offers without the spreadsheet maze.
Can primary and secondary schemes be managed separately?+
Yes. KaariWorks can distinguish primary schemes from secondary schemes while using the same common rules framework, governance and reporting.
Can a scheme be targeted to a specific audience?+
Yes. Audience conditions can include channel and professional personas such as distributors, dealers, retailers, contractors, designers, builders, trade professionals or other configured cohorts.
Can schemes vary by geography?+
Yes. Schemes can be designed around regions, states, cities, territories, PIN codes or other configured geographic segments.
Can an offer be shown while someone is shopping?+
Yes. Where the live transaction context is available, the platform can calculate eligibility and surface nudges such as “add X more” or “reach ₹Y to unlock the benefit” before checkout.
Can offers depend on business unit and product category?+
Yes. Scheme logic can combine business unit, product category, SKU, quantity, order value, audience, geography and time period into one eligibility decision.
KaariWorks Schemes & Offer Management
Make every offer relevant, measurable and timely.
One intelligent scheme engine for time, audience, business unit, product, geography and transaction context — powering primary schemes, secondary schemes and live shopping nudges across the built-world channel.