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Customer & Project CRM
Understand customers, projects, sites, influencers, specifications, opportunities and the path from demand to order.
About KaariWorks
Building the operating system for the Built World.
KaariWorks brings the fragmented commercial, channel, field, project and service operations of building-product, construction and interior businesses into one connected operating layer.
One platform · Multiple personasConnected operations · Not isolated appsBuilt World · By design
One connected ecosystemPeople · Projects · Products · Partners · Transactions
ConnectedSales TeamsSFA · Visits · Targets
PartnersPRM · DMS · Channel
KaariWorksAI Operating System
for the Built World
CustomersCRM · Commerce · Service
ProfessionalsLoyalty · Projects · Influence
One connected operating model
Why We Exist
The Built World runs on relationships and complexity.
Products may be manufactured centrally, but demand is created locally — through sales teams, distributors, dealers, retailers, architects, contractors, installers, project owners and sites. The systems supporting them are often disconnected.
We believe the problem is bigger than another application.
Building-material and interior-product businesses operate across many journeys at the same time: demand generation, specification, channel sales, project execution, distribution, ordering, fulfilment, loyalty and service.
When every journey becomes a separate application, information gets fragmented and people become the integration layer.
KaariWorks is built around a different idea: connect the journeys, the people and the data around the way the industry actually works.
“One operating system for a world that has too many disconnected systems.”THE KAARIWORKS IDEA
Built World first.
Our product thinking starts with building products, construction, interiors, distribution and project-led commerce — rather than adapting a generic horizontal workflow.
What We Build
One platform. Many business journeys.
KaariWorks connects specialised capabilities while keeping each persona's experience simple and relevant.
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Partner Relationship Management
Connect distributors, dealers and retailers with partner hierarchy, performance, schemes, support and commercial context.
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Sales Force Automation
Help field teams plan, visit, check in, sell, service, track targets and act with complete customer and partner context.
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Distributor Management
Manage distribution, inventory, primary and secondary sales, claims, collections, delivery and channel operations.
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Order Management
Bring orders from partners, customers and digital channels into one intelligent flow with validation, splitting and fulfilment.
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Loyalty & Professional Ecosystem
Connect contractors, carpenters, electricians, fabricators, designers and other professionals around products, projects and influence.
Our Approach
Not more software. Better connected software.
KaariWorks is designed as a connected operating layer, where each capability can work independently while sharing the context that matters.
Persona-first experience
A sales representative should not see a distributor dashboard. A contractor should not see an ERP screen. The same underlying platform can change its experience, language, actions and information based on who is using it.
SalesPartnerRetailerTradeInfluencerCustomer
Connected intelligence
Customer, product, partner, project, order, inventory, transaction and interaction data should not live in separate islands. The platform connects the context so people can make better decisions.
Customer 360Partner 360Project 360Order 360
Industry-firstDesigned around the operating realities of the Built World.
Mobile-firstBuilt for people working in the field, at stores and on project sites.
Connected by designCapabilities share context instead of creating more silos.
AI-nativeIntelligence should assist decisions and execution, not sit as a separate feature.
The Journey
From fragmented workflows to a connected operating model.
THE PROBLEM
Too many systems. Too much manual coordination.
Sales, distribution, commerce, projects, service and loyalty often operate through disconnected tools and processes.
THE INSIGHT
The industry needs context, not just transactions.
A product order is connected to a partner, a project, a site, a specification, a salesperson and often an influencer.
THE APPROACH
Connect the journeys around the people who execute them.
Bring CRM, PRM, SFA, DMS, OMS, loyalty, commerce and service into a common operating model.
THE VISION
Make every participant more effective.
Give every persona the information, actions and intelligence they need — while giving the brand one connected view of its ecosystem.
The Ecosystem
Everyone connected to the product and the project.
KaariWorks is designed around the complete commercial ecosystem rather than a single department.
Brand & SalesSales teams · Managers · Business units
ChannelDistributors · Dealers · Retailers
OperationsWarehouse · Finance · Service
KaariWorksAI Operating System for the Built World
Connecting people · processes · products · projects · transactions
ProfessionalsContractors · Carpenters · Electricians · Fabricators · Installers
InfluencersArchitects · Designers · Consultants
DemandCustomers · Builders · Projects · Sites
What We Believe
Five ideas behind KaariWorks.
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Industry context matters
A generic workflow becomes powerful only when it understands the industry around it.
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Personas should stay simple
Complexity belongs in the platform, not in the user's screen.
03
Projects are ecosystems
Demand is often influenced and fulfilled by many people across one project.
04
Data should follow the journey
Information should move with the customer, partner, product, project and transaction.
05
AI should be useful
AI should reduce effort, surface intelligence and help people execute — not add another interface to manage.
KaariWorks
Build the future of the Built World.
We are building an operating platform for companies that manufacture, distribute, sell, specify and deliver products into the built environment.