One loyalty ecosystem
Connect brand teams, distributors, dealers, retailers, trade professionals, specifiers and projects instead of running isolated loyalty programs.
Loyalty Intelligence · Built for the Built World
Move loyalty from to influence. points
A connected loyalty platform for building-material, construction and interior brands — linking channels, professionals, products, projects and geography into one intelligent growth engine.
Every channel · brand to siteEvery persona · dealer to designerEvery project · influence to purchase
Why it is different
Not another program. points-and-rewards
KaariWorks understands the structure behind construction commerce — who sells, who influences, where the work happens, which products matter and what the business is trying to change.
Hyperlocal loyalty
Configure benefits by state, city, territory, PIN code or geo-location — so local market realities can shape the reward.
Persona-aware loyalty
Dealer, contractor, carpenter, electrician, architect and salesperson can each have different earning logic, benefits, targets and experiences.
Project-based loyalty
Register a project or site, connect the people involved, track influence and purchases, and reward participation across the project lifecycle.
Product-aware loyalty
Use loyalty to push priority SKUs, premium mix, launches, bundles, cross-sell, upsell, competitor conversion and slow-moving inventory.
AI-personalised loyalty
Learn who the person is, what they buy, where they operate and what they influence — then recommend the next best offer, product or reward.
01 · Multi-level loyalty ecosystem
One platform across the construction value chain.
The loyalty engine connects commercial relationships and professional influence without pretending they are the same.
BrandProgram owner · products · campaigns · benefits
Sales TeamTargets · activation · achievement · visibility
DistributorPrimary movement · channel performance · incentives
Dealer / RetailerSales · assortment · reorder · rewards
Loyalty Intelligence EngineRules, relationships, geography, products, projects, personas and behaviour — operating as one connected decision layer. Rules · Hierarchy · Geo · Products · Projects · AI
Contractor · Carpenter · ElectricianUsage · preference · referrals · repeat work
Architect · Interior DesignerSpecification · influence · project engagement
Builder · Installer · ApplicatorVolume · milestones · completion · quality
Project / SiteOpportunity · participation · purchase · outcome
02 · Platform pillars
Ten product pillars. One loyalty brain.
A complete platform without forcing every capability onto every user.
01
Brands, channels, professionals and internal teams connected to a shared loyalty fabric.
02
Corporate → region → territory; sales hierarchy; channel hierarchy; brand → product; professional → project → site.
03
State, city, territory, PIN-code and geo-fenced programmes with locally relevant incentives.
04
Different earning, rewards, campaigns, tiers and experiences for every professional persona.
05
Reward the exact products, categories, combinations and commercial outcomes the brand needs.
06
Link people, sites, purchases, milestones, referrals and incentives to real project activity.
07
Points, cashback, coupons, vouchers, gifts, experiences, rebates, multipliers, scratch cards and referral rewards.
08
Challenges, missions, leaderboards, badges, streaks, contests and target-vs-achievement experiences.
09
Personalised dashboard, products, schemes, rewards, notifications, targets and next-best-actions.
10
360 views, segmentation, RFM, lifetime value, propensity, churn, fraud, ROI and reward liability.
03 · Dynamic loyalty hierarchy
Loyalty should mirror how the business works.
Build parent-child structures around sales, distribution, products, geography and projects — without flattening the real-world ecosystem.
01
Commercial hierarchy
Corporate → region → state → city → territory.
02
Sales hierarchy
ZSM → RSM → ASM → salesperson → achievement.
03
Channel hierarchy
Distributor → dealer → retailer → transaction.
04
Product hierarchy
Brand → category → family → SKU → reward logic.
05
Professional hierarchy
Persona → relationship → referral → influence.
06
Project hierarchy
Project → site → people → purchases → outcome.
03 · Dynamic loyalty hierarchy
Loyalty should mirror how the business works.
Build parent-child structures around sales, distribution, products, geography and projects — without flattening the real-world ecosystem.
One structure, many rules.
Apply different benefits, visibility and incentive logic to parent and child relationships without losing the underlying hierarchy.
- ✓Parent-child
- ✓Role visibility
- ✓Multi-level incentives
Designed for real distribution.
The same person can participate in a channel relationship, a project and a professional community — each with its own relevant loyalty context.
- ✓Channel context
- ✓Project context
- ✓Persona context
04 · Persona-based loyalty
One loyalty platform. Different experience.
Keep the interface focused by showing people the benefits, activities and measures that matter to their role.
Contractor / Trade
TRADEA simple experience for contractors, carpenters, electricians, fabricators, painters and other professionals — centred on earning, projects, products and rewards.
Dealer / Retailer
Volume · assortment · offers · rewards
Architect / Designer
Specification · influence · projects
Builder / Installer
Volume · milestones · completion
Salesperson
Target · achievement · activation
QR CODE LOYALTY · SCAN TO EARN
Scan. Capture. Reward. loyalty moment.
A mobile-first QR journey removes the need for forms, claim chasing and separate loyalty workflows. The same QR framework can support product authentication, purchase-linked earning, project activity and campaign engagement.
01
Scan the brand QR
On a pack, invoice, POS material, project site or campaign.
02
Recognise the context
Identify the member, product, SKU, transaction, project or campaign context.
03
Apply the loyalty rule
Persona, product, geography, quantity, tier and active campaign determine the benefit.
04
Credit instantly
Points, bonus, milestone progress or another configured benefit appears in the mobile wallet.
Pack QR · Invoice QR · Project QR · Campaign QR · Unique member QR
05 · Project-based loyalty
Reward around the project. influence
Construction decisions are rarely made by one person. Connect the project, the people and the commercial outcome.
01
Register project
Capture project, site, category, value and expected timeline.
02
Connect people
Link architect, designer, contractor, dealer, salesperson and installer.
03
Track influence
Record specification, recommendation, referral and engagement.
04
Capture purchases
Connect invoices, orders, SKUs, quantities and site movement.
05
Reward participation
Trigger project-based rewards, points, milestones and incentives.
06
Drive the next project
Use completion and referral signals to create repeat business.
06 · Intelligent rules
Turn loyalty into a sales engine.
Go beyond flat points. Let product, persona, geography, tier, quantity and timing determine the reward.
Dynamic Rule Engine
Business teams can design loyalty logic around the exact commercial outcome they want to drive — without creating a new program for every use case. Launch: bonus for new SKU adoption Mix: extra benefit for premium category share Conversion: reward competitor-product switching Velocity: reward frequency or volume milestones
Reward formula
The same purchase can generate a different benefit depending on who made it, where it happened, what product moved, how much moved and which campaign is active. Product+Persona+Geography+Tier+Quantity+Period=Reward
06 · Intelligent rules
Turn loyalty into a sales engine.
Go beyond flat points. Let product, persona, geography, tier, quantity and timing determine the reward.
REDEMPTION SERVICES · INTEGRATED BY KAARIWORKS
Earn inside the brand. Redeem your way.
Redemption does not have to become another system for the brand to operate. KaariWorks can integrate redemption services so members can convert loyalty value into cash, vouchers or curated products through one connected wallet.
₹
Convert eligible points into supported cash or payout options.
V
Access digital vouchers, gift cards and partner offers.
P
Redeem against products and curated rewards brought through integrated services.
07 · Engagement & personalisation
Make the next action obvious.
Use a simple, persona-aware experience to keep loyalty active between purchases.
Challenges & missions
Monthly, seasonal, product, referral and trade missions that turn passive points into active behaviour.
Targets vs achievement
Show progress toward the next milestone, tier, reward or commercial target with no spreadsheet hunting.
Streaks & repeat behaviour
Encourage repeat purchasing, product discovery, referrals, training and project activity.
Next-best-offer
Recommend the next reward, product, campaign or action using behaviour and business priorities together.
Personalised wallet
Each user sees their own points, eligible rewards, campaigns, product recommendations and history.
Smart notifications
Send only relevant scheme alerts, milestone nudges, project updates, reward reminders and campaign actions.
08 · Loyalty intelligence & business control
See loyalty as business intelligence.
Give the brand a control layer for customers, partners, professionals, products, geography, campaigns and reward economics.
Give the brand a control layer for customers, partners, professionals, products, geography, campaigns and reward economics.
09 · Connected enterprise
Loyalty sits on top of the real business.
Connect loyalty signals with commercial and operational systems so rewards reflect what actually happened.
Connected systems
ERPDMSCRMOMSInventoryBillingPaymentsPOSHRMSWhatsAppMobile AppAPIsData Lake
10 · FAQs
A loyalty platform built for how construction sells.
Is KaariWorks just a points and rewards application?+
No. It combines loyalty, relationship context, product intelligence, project activity, geography, campaigns and analytics so the brand can influence behaviour and sales — not only reward transactions.
Can one brand run different programmes for different personas?+
Yes. Dealers, retailers, contractors, carpenters, electricians, architects, designers, builders, installers and internal sales teams can each receive different rules, benefits and interfaces while using the same loyalty platform.
Can loyalty vary by city, territory or PIN code?+
Yes. Hyperlocal programmes can be configured by geography, including state, city, territory, PIN-code and geo-fenced scenarios.
Can a reward depend on a project rather than only on an invoice?+
Yes. Projects and sites can become loyalty objects, with people, influence, purchases, milestones, referrals and completion activity connected to the project.
Can loyalty be connected to ERP, DMS, CRM and billing systems?+
Yes. Integrations can bring in orders, invoices, products, purchases and other business signals so loyalty decisions are based on operational truth.
How does AI fit into loyalty?+
AI can support segmentation, purchase propensity, churn prediction, next-best-offer, product recommendations, campaign optimisation and anomaly or fraud detection.
KaariWorks Loyalty
Build loyalty around the real ecosystem.
One platform. Every channel. Every professional. Every project. Move from rewarding purchases to influencing what gets purchased, where it gets purchased, and who gets rewarded.